MegaMaester

Business · Module 2

Building and Growing a Business

Module 1 explained how businesses work — value, models, markets, and profit. This module is about actually building one: turning an idea into something real, reaching customers, delivering reliably, keeping the money straight, leading people, and choosing whether and how to grow.

You will learn to find and test an opportunity before building it, reach the right customers, sell and price with integrity, run operations that deliver, manage cash so a profitable business does not run dry, lead a team and shape its culture, and set a strategy that decides not just what to do but what to refuse.

This module is general education, not business or investment advice; every venture is different, and most are hard.

Lessons
7 lessons
Estimated time
~6-8 hours
Assessment
Module quiz included

Not started yet

Lessons

Lesson 1 · 16 min

Finding and Validating an Opportunity

Lesson 2 · 16 min

Marketing and Reaching Customers

Lesson 3 · 16 min

Sales and Pricing

Lesson 4 · 16 min

Operations and Delivering Value

Lesson 5 · 16 min

Cash Flow and Business Finance

Lesson 6 · 16 min

Teams, Leadership, and Culture

Lesson 7 · 17 min

Strategy and Growth

Check your understanding

Finish the lessons, then test yourself. Your best score is saved on this device. You can also open this quiz on its own page.

Building and Growing a Business — Module Assessment

14 questions · pass mark 75%

  1. 1.In the Lean Startup approach, what is the main purpose of a minimum viable product (MVP)?
  2. 2.Startup post-mortems, such as those collected by CB Insights, repeatedly identify which of the following as a leading reason ventures fail?
  3. 3.What is the key difference between a feature and a benefit?
  4. 4.Which statement about marketing channels is most accurate?
  5. 5.A piece of software saves a client firm about 50,000 a year but costs almost nothing to copy. Which pricing approach best captures its worth to the customer?
  6. 6.Why is competing only on having the lowest price described as a race to the bottom?
  7. 7.A bakery sells out its bread by 9am and hires a second salesperson to serve faster, but total sales do not rise. What is the most likely reason?
  8. 8.Which statement best describes continuous improvement in operations?
  9. 9.A company is profitable this year but cannot pay its staff next month. What is the most likely explanation?
  10. 10.What does it mean for a product to have negative unit economics?
  11. 11.According to this lesson, what best describes a company's culture?
  12. 12.Google's Project Aristotle research reported that the most important factor in its effective teams was:
  13. 13.What most clearly signals that a business has a real strategy rather than a wish list?
  14. 14.In Michael Porter's framework, what does being 'stuck in the middle' mean?
Answer every question to submit.