MegaMaester

Business

Building and Growing a Business quiz

14 questions on Building and Growing a Business, graded instantly with an explanation for every answer. Free and no sign-up — your best score is saved on this device. Want to study first? Read the Building and Growing a Business lessons.

Building and Growing a Business — Module Assessment

14 questions · pass mark 75%

  1. 1.In the Lean Startup approach, what is the main purpose of a minimum viable product (MVP)?
  2. 2.Startup post-mortems, such as those collected by CB Insights, repeatedly identify which of the following as a leading reason ventures fail?
  3. 3.What is the key difference between a feature and a benefit?
  4. 4.Which statement about marketing channels is most accurate?
  5. 5.A piece of software saves a client firm about 50,000 a year but costs almost nothing to copy. Which pricing approach best captures its worth to the customer?
  6. 6.Why is competing only on having the lowest price described as a race to the bottom?
  7. 7.A bakery sells out its bread by 9am and hires a second salesperson to serve faster, but total sales do not rise. What is the most likely reason?
  8. 8.Which statement best describes continuous improvement in operations?
  9. 9.A company is profitable this year but cannot pay its staff next month. What is the most likely explanation?
  10. 10.What does it mean for a product to have negative unit economics?
  11. 11.According to this lesson, what best describes a company's culture?
  12. 12.Google's Project Aristotle research reported that the most important factor in its effective teams was:
  13. 13.What most clearly signals that a business has a real strategy rather than a wish list?
  14. 14.In Michael Porter's framework, what does being 'stuck in the middle' mean?
Answer every question to submit.