MegaMaester

Business · Module 7

Digital Business and the Online Economy

Earlier modules covered how businesses create value, compete, and lead people, and how business evolved over time. This module turns to the present: how business actually works in the online, digital-native economy — where a laptop can reach a global market and the economics of competition are different.

You will explore the online business landscape, e-commerce, the creator economy, how customers discover businesses online, platforms and network effects, subscriptions and recurring revenue, and a grounded, honest look at building income online.

This module is education, not business or financial advice for your situation, and it deliberately avoids get-rich-quick promises.

Lessons
7 lessons
Estimated time
~6-8 hours
Assessment
Module quiz included

Not started yet

Lessons

Lesson 1 · 16 min

The Online Business Landscape

Lesson 2 · 16 min

E-Commerce and Selling Online

Lesson 3 · 16 min

The Creator Economy

Lesson 4 · 16 min

Getting Found Online: SEO, Content, and Social

Lesson 5 · 16 min

Platforms, Marketplaces, and Network Effects

Lesson 6 · 16 min

Subscriptions, SaaS, and Recurring Revenue

Lesson 7 · 16 min

Building Digital Income

Check your understanding

Finish the lessons, then test yourself. Your best score is saved on this device. You can also open this quiz on its own page.

Digital Business and the Online Economy — Module Assessment

14 questions · pass mark 75%

  1. 1."Near-zero marginal cost" for a digital product means:
  2. 2.Why do digital markets often become 'winner-take-most'?
  3. 3.In e-commerce, what most directly converts browsers into buyers when they cannot touch the product?
  4. 4.A fair description of dropshipping is:
  5. 5.The most important asset for a creator is:
  6. 6.Survivorship bias in the creator economy means:
  7. 7.The durable approach to SEO is to:
  8. 8.A key difference between organic and paid reach is that:
  9. 9.A network effect means that a platform:
  10. 10.Why are Airbnb and Uber considered two-sided platforms?
  11. 11.In a subscription business, the metric that most directly determines survival is:
  12. 12.SaaS (software as a service) means:
  13. 13.The wisest way to begin building online income is usually to:
  14. 14.Analyses of the online-business and creator world consistently show that income is:
Answer every question to submit.