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Digital Business and the Online Economy quiz

14 questions on Digital Business and the Online Economy, graded instantly with an explanation for every answer. Free and no sign-up — your best score is saved on this device. Want to study first? Read the Digital Business and the Online Economy lessons.

Digital Business and the Online Economy — Module Assessment

14 questions · pass mark 75%

  1. 1."Near-zero marginal cost" for a digital product means:
  2. 2.Why do digital markets often become 'winner-take-most'?
  3. 3.In e-commerce, what most directly converts browsers into buyers when they cannot touch the product?
  4. 4.A fair description of dropshipping is:
  5. 5.The most important asset for a creator is:
  6. 6.Survivorship bias in the creator economy means:
  7. 7.The durable approach to SEO is to:
  8. 8.A key difference between organic and paid reach is that:
  9. 9.A network effect means that a platform:
  10. 10.Why are Airbnb and Uber considered two-sided platforms?
  11. 11.In a subscription business, the metric that most directly determines survival is:
  12. 12.SaaS (software as a service) means:
  13. 13.The wisest way to begin building online income is usually to:
  14. 14.Analyses of the online-business and creator world consistently show that income is:
Answer every question to submit.