The big idea
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Nearly every misleading statistic is true
Selection and framing do the work. "Check the facts" is not enough.
Statistics for Everyday Life · Lesson 5
Selection and framing do the work. "Check the facts" is not enough.
“Studying successful companies to find the habits that cause success.”
Which technique is producing the misleading impression?
Damage on returning aircraft clustered in wings and fuselage, so the obvious move was to armour there.
Abraham Wald saw the flaw: the data only covered planes that returned. The undamaged areas were where hits were fatal. Armour those instead.
Tap each.
Common misconception
"Support rose 5%" can mean 40→45 (five percentage points) or 40→42 (five percent of 40). Written identically, meaning very different things.
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