The big idea
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Evidence is not an argument
A claim plus a pile of evidence, with the reasoning left implicit, is half an argument — and usually the weak half is what’s missing.
Communication & Argumentation · Lesson 1
A claim plus a pile of evidence, with the reasoning left implicit, is half an argument — and usually the weak half is what’s missing.
“We should trial a four-day week for the engineering team.”
Break this argument into its parts: "We should trial a four-day week for engineering."
And address the strongest counterargument before it is raised — it cannot then be used against you.
Maester Note
The problem is rarely too little evidence. It is usually that the warrant — why the evidence bears on the claim — is weak or unstated, and the audience cannot accept a connection they cannot see.
Mark this lesson complete to track your progress.