The big idea
🎯
A message for everyone is for no one
You cannot craft a message well without knowing who receives it.
Communication & Argumentation · Lesson 2
Knowing Your Audience
beginner⏱ 16 min · 7 cards
Try it
Match the Message
“To a funding board: what it means, what it enables, what it costs, the risk.”
Same finding, different audiences. Which framing fits?
Fit framing and depth to the audience.
Ask before you speak
Three questions
Tap each.
Key term
The honest limit
When does adapting become lying?
tap to reveal ↻
When the truth changes
Adapting how you say it is legitimate. Telling the board low-risk and the team high-risk is lying to one of them. Framing selects emphasis among true things; it does not license contradiction.
Nuance
Whose interest
Think like a Maester
"I need you to approve this" competes poorly with "this removes the delays your team keeps hitting." Same request, framed around what they get.
Quick check
What is the correct measure of whether you communicated well?
You did it
Nice work
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