Study guide
Business study guide
Learn how businesses are created, grow, compete, and create value.
- Modules
- 7 modules
- Lessons
- 50 lessons
- Key terms
- 91 key terms
How to work through it
- 1. Follow the order below. The modules build on each other — start at the top and work down.
- 2. Recall before you re-read. After each lesson, try to explain the idea from memory, then check yourself with the flashcards.
- 3. Test at the end of each module. The quizzes below show what stuck and what to review.
Full lesson outline
Module 1. Business Foundations
Module 2. Building and Growing a Business
Module 3. Business in a Changing World
Module 4. Business Numbers and Decisions
Module 5. Leading People
Module 6. The Story of Business
Practise & review
- Glossary91 terms defined in plain language
- FlashcardsDrill the vocabulary with active recall
- Business Foundations quiz8 questions, graded instantly
- Building and Growing a Business quiz14 questions, graded instantly
- Business in a Changing World quiz14 questions, graded instantly
- Business Numbers and Decisions quiz14 questions, graded instantly
- Leading People quiz14 questions, graded instantly
- The Story of Business quiz14 questions, graded instantly
- Digital Business and the Online Economy quiz14 questions, graded instantly
- Profit margin calculatorFree business tool
- Break-even calculatorFree business tool
Key terms
The vocabulary you’ll meet, each linked to its full definition in the glossary.
- Ad-supported
- Balance sheet
- BATNA
- Bottleneck
- Brand management
- Break-even point
- Business
- Business model
- Business resilience
- Cash flow
- Cash flow statement
- Change management
- Churn
- Company culture
- Comparative advantage
- Competition
- Contribution margin
- Corporate social responsibility
- Cost
- Cost leadership
- Cost-plus pricing
- Creative destruction
- Creator economy
- Customer
- Debt financing
- Delegation
- Demand
- Differentiation
- Digital transformation
- Disruptive innovation
- Division of labour
- Dropshipping
- E-commerce
- Equity financing
- ESG
- Feature
- Feedback
- Fixed cost
- Freemium
- Greenwashing
- Guild
- Income statement
- Incremental innovation
- Indirect competition
- Intrinsic motivation
- Joint-stock company
- Key performance indicator
- Knowledge worker
- Lagging indicator
- Leadership
- Leading indicator
- Level 5 leadership
- Limited liability
- Management
- Margin
- Marginal cost
- Market
- Market segment
- Marketing channel
- Marketplace
- Mass production
- Minimum viable product
- Network effect
- OKRs
- Organic reach
- Platform (two-sided market)
- Positioning
- Price elasticity
- Product-market fit
- Profit
- Psychological safety
- Retention
- Return on investment
- Revenue
- Runway
- Scientific management
- Search engine optimization (SEO)
- Servant leadership
- Shareholder primacy
- Software as a service (SaaS)
- Stakeholder
- Subscription
- Triple bottom line
- Unit economics
- Valuation
- Value
- Value creation
- Value-based pricing
- Vanity metric
- Variable cost
- Working capital